Portfolio/Discover/Targeted CashBack Bonus Campaign
Targeted CashBack Bonus Campaign

Targeted CashBack Bonus Campaign

Web Design, Print Design

A quarterly campaign providing cardmembers with a Cashback Bonus offer across a variety of categories and strategic partners.

Role

Designer

Deliverables

Animated GIFsEmail DesignPrinted Tri-Fold Mailers

This recurring quarterly campaign provides cardmembers with a Cashback Bonus offer with a variety of categories like grocery, and strategic partners like Walmart, each having its own multi-touchpoint experience. The customer journey includes an initial email featuring a purchase imagery GIF, reminder emails, nurture messages following enrollment, and a summary of benefits. In addition, a tri-fold mailer is sent for the Walmart offer to reach cardmembers through mail. For the past two quarters, we also conducted an A/B test, comparing the established creative design used over the past two years with a refreshed, rebranded version of the campaign emails.

Quarter 4 2025 Email Campaign

Walmart - Initial - Creative Test
Walmart - Nurture 1 - Creative Test
All Purchase - Reminder 2
Grocery Stores - Nurture 2 - Marquee GIF
Walmart - Reminder 2 - Creative Test
All Purchase - Initial - Marquee GIF
All Purchase - Nurture 2
All Purchase - Reminder 3
All Purchase - Reminder 1
Grocery Stores - Initial

Quarter 3 2025 Email Campaign

All Purchase - Initial & Reminder - Creative Test
All Purchase - Nurture - Creative Test
All Purchase - Initial - Marquee GIF
Walmart - Physical Print Mailer
All Purchase - Initial & Reminder
Walmart - Nurture - Creative Test
All Purchase - Nurture

Previous Two Years of Quarterly Campaigns

Every quarterly campaign's initial email from 2024
Every quarterly campaign's initial email from 2025