Portfolio/Discover/Targeted CashBack Bonus Campaign
Targeted CashBack Bonus Campaign

Targeted CashBack Bonus Campaign

Web Design, Print Design

A quarterly campaign providing cardmembers with a Cashback Bonus offer across a variety of categories and strategic partners.

Role

Designer

Deliverables

Animated GIFsEmail DesignPrinted Tri-Fold Mailers

This recurring quarterly campaign provides cardmembers with a Cashback Bonus offer with a variety of categories and strategic partners, each having its own multi-touchpoint experience. The customer journey includes an initial email featuring a purchase imagery GIF, reminder emails, a nurture message following enrollment, and a summary of benefits. In addition, a tri-fold mailer is sent for the generic offer to reach cardmembers through mail. For this quarter, we also conducted an A/B test, comparing the established creative design used over the past year and a half with a refreshed, rebranded version of the campaign emails.

Mockup of the initial email and animated GIF
The All Purchase - Percentage Offer category of the campaign, including the initial email, the nurture email, GIF frames and subject lines
The All Purchase - Frequency Offer category of the campaign, including the initial email, the nurture email, GIF frames and subject lines
The All Purchase - Repositioning Offer category of the campaign. This is the A/B refreshed design test, and includes the initial email, the nurture email, GIF frames and subject lines
The Walmart Offer strategic partnership of the campaign, including the initial email, the nurture email, GIF frames and subject lines
The Grocery Stores Offer category of the campaign, including the initial email, the nurture email, GIF frames and subject lines
The Restaurant Offer category of the campaign, including the initial email, the nurture email, GIF frames and subject lines
All categories and strategic partners of the campaign and their respective email journeys
The summary and benefits email at the end of the campaign, including two different cardmember types and subject lines
The Printed Tri-Fold Mailer sent to cardmembers, including the opening sequence, front cover, and back cover
The summary email and the printed tri-fold mailers
Every quarterly campaign's initial email for the past year and a half
Every quarterly campaign's initial email for the past year and a half