Moments That Matter

Launched in 2024, this campaign aimed to “surprise and delight” customers by celebrating the anniversary of their first card membership, or their birthday. The creative process included multiple options and variations with animated GIFs and fun marquee imagery for the client to choose from. This project was a lot of fun to work on, and allowed me to show some illustration skills with key framing animation for a candle on the birthday GIF. Overall, this campaign was very successful and unlike other campaigns Discover has done in the past.