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Moments That Matter

Moments That Matter

Web Design

A campaign to celebrate the moments that matter with cardmembers.

Role

Designer

Deliverables

Animated GIFsEmail DesignSite Marketing Ad Placements

Launched in 2024, this campaign aimed to “surprise and delight” customers by celebrating the anniversary of their first card membership. The 2025 refresh introduced a new content module and a more compelling call-to-action, enhancing engagement and customer response. Overall, this campaign was very successful and unlike other campaigns Discover has done in the past.

2024 Round 1: Initial anniversary email explorations2024 Round 1: Additional birthday email exploration
2024 Round 1: Initial email explorations
2025 Round 1: Updated and enhanced versions of the 2024 email2025 Round 1: Additional email variations2025 Round 1: Additional email variationsd
2025 Round 1: Updated email variations
Final email and site marketing ad placement designs for both 2024 and 2025
Final email and site marketing ad placement designs for both 2024 and 2025