Multi-Partner Nurture Journey

Web Design

A campaign that incentivizes low- to non-engaged cardmembers to spend with their designated partner wallet (Apple Pay, Google Pay, Samsung Pay, or PayPal).

Role

Designer

Deliverables

Animated GIFsEmail Design

This project focuses on incentivizing low- to non-engaged cardmembers to spend with their designated partner wallet (Apple Pay, Google Pay, Samsung Pay, or PayPal) by presenting a tailored offer designed to encourage active shopping. The campaign includes two key touchpoints: an initial email introducing the offer and a follow-up reminder email, with messaging customized based on whether or not the cardmember activated their offer.

Initial email designs, GIF frames, and subject lines for PayPal and Apple Pay — Initial email designs for PayPal, Apple Pay, Google Pay, and Samsung Pay

Initial email designs, GIF frames, and subject lines for Google Pay and Samsung Pay — Initial email designs for PayPal, Apple Pay, Google Pay, and Samsung Pay

Reminder email designs for activated and non-activated cardmembers, GIF frames, and subject lines for PayPal and Apple Pay — Reminder email designs for PayPal, Apple Pay, Google Pay, and Samsung Pay

Reminder email designs for activated and non-activated cardmembers, GIF frames, and subject lines for Google Pay and Samsung Pay — Reminder email designs for PayPal, Apple Pay, Google Pay, and Samsung Pay

Comparison between previous quarter of Apple Pay email designs and the current quarter