Portfolio/imperatrix
imperatrix

imperatrix

Brand Design, Illustration, Packaging Design, Product Design, Visual Identity

A semester-long study abroad project in Cork, Ireland, focused on packaging design and illustration for a botanical soda brand.

Role

Brand DesignerCreative DirectorIllustratorProduct Developer

Deliverables

Brand Style GuideIllustrated LabelsProduct Mockups

This was a three month long project done in Cork, Ireland for my study abroad experience. For this self-initiated project, I decided to focus on packaging design and illustration. I created imperatrix, a botanical soda brand. Imperatrix means empress, or a strong woman. Following this theme, I featured the personification of each flavor of soda as a woman for the labels. The final deliverables are the branded style guide and digital mockups with illustrated labels.

Intro
Project desription and rationale
Mindmap
Packaging inspiration moodboard
Illustration inspiration moodboard
Personification mindmap
Name mindmap
Initial explorations
Style application explorations
Character sketches
Character sketches
Final character sketches
Final character sketches
Final character sketches
Label design explorations
Creative process and sketches
Logo, color palette and typography
Style applications
Final illustrations
Final illustrated labels
Final visual identity, illustrations and label designs
Final mockup: Anise Lime
Final mockup: Ginger Thyme
Final mockup: Juniper Berry
Final label design mockups