HAZ Rebrand

This project was completed during my study abroad experience in Cork, Ireland. I was part of a group of three designers, and our project was to create a rebrand for a non-profit community initiative. We were asked to keep their existing name, Health Action Zone, but breathe new life into the brand and give it a modern look while still honoring the brand's core values: which are inclusion, sustainability, and empowerment. Out of the six competing groups of students, my team won the client's approval with this presentation, and they agreed to use this rebrand as their new direction. Our concept was a village in a city: a small town mindset, where members of the community look out for each other and know their neighbors.