Portfolio/Jannen Consulting
Jannen Consulting

Jannen Consulting

Brand Design, Print Design, Visual Identity

A complete visual identity designed for a women-led consulting business.

Role

Brand Designer

Deliverables

Brand GuidelinesBusiness CardsLogo Design

I was hired as a freelance designer to create a complete visual identity for Jannen Consulting, a woman-led consulting business. The client wanted a clean, modern look that felt feminine and professional. Through a iterative design process, with feedback from the client in between rounds, I created a logo, color palette, typography system, and brand guidelines. Additionally, I designed business cards and created mockup website options for the client to use as inspiration in further website development.

Bold minimalism style explorationHandwritten style explorationRetro serif style exploration
Round 1: Initial logo and style explorations
Full Illustrator exploration for round 2Winning logoWinning moodboardWinning color palette
Round 2: Final logo designs, color palette, and moodboard explorations
Intro
Brandmark pattern
Logotype
Brandmark
Logotype color applications
Brandmark color applications
Primary color palette
Secondary color palette
Primary typeface
Secondary typeface
Shape language
Shape language patterns
Print applications
Website applications
Final Brand Guidelines