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Inactive Campaign

Inactive Campaign

Web Design, Print Design

A quarterly campaign designed to re-engage inactive cardmembers and reduce the risk of account closure due to inactivity.

Role

Designer

Deliverables

Email DesignLetter DesignPrinted Tri-Fold Mailers

This quarterly campaign is designed to re-engage inactive cardmembers and reduce the risk of account closure due to inactivity. It spans multiple card types and addresses varying levels of inactivity, using a mix of communications including emails, tri-fold mailers, and standard letters. In this quarter, we introduced a design test, comparing the long-standing tri-fold format with a refreshed version to drive higher engagement.

Email designs for the short-term inactive cardmembers (3-5 months), with two different kinds of offers—dollar amount and percentage
Email designs for the medium-term inactive cardmembers (6-11 months), with two different types of email—an offer and a benefits summary
Email designs for the long-term inactive cardmembers (12+ months), with two different types of email—an offer and a benefits summary
Short, medium, and long-term inactive cardmembers' email designs
Email design with a benefits summary for the super long-term inactive cardmembers (17-18 months)
Email design with a benefits summary for the Miles card type cardmembers for all inactivity terms (3-18 months)
Reminder email for when a cardmember makes a purchase
Summary email designs, for the cardmember that makes a purchase and the cardmember that does not make a purchase
Super long term, Miles, reminder and summary email designs
Printed tri-fold mailer designs for the short-term inactive cardmembers (3-5 months), with two different designs-the champion with the original creative designs, and the challenger with a new refreshed design
Printed tri-fold mailer designs for the medium-term inactive cardmembers (6-11 months), with two different designs-the champion with the original creative designs, and the challenger with a new refreshed design
Printed tri-fold mailer designs for the long-term inactive cardmembers (12+ months), with two different designs-the champion with the original creative designs, and the challenger with a new refreshed design
Printed standard letter designs for the super long-term inactive cardmembers (17-18 months), and the Miles card type cardmembers for all inactivity terms (3-18 months)
Printed tri-fold mailers and letters
Every quarterly campaign's short term email for the past year
Every quarterly campaign's short term email for the past year
Every quarterly campaign's short term printed tri-fold design for the past year
Every quarterly campaign's short term printed tri-fold design for the past year