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Inactive Campaign

Inactive Campaign

Web Design, Print Design

A quarterly campaign designed to re-engage inactive cardmembers and reduce the risk of account closure due to inactivity.

Role

Designer

Deliverables

Email DesignLetter DesignPrinted Tri-Fold Mailers

This quarterly campaign is designed to re-engage inactive cardmembers and reduce the risk of account closure due to inactivity. It spans multiple card types and addresses varying levels of inactivity, using a mix of communications including emails, tri-fold mailers, and standard letters. In this quarter, we introduced a design test, comparing the long-standing tri-fold format with a refreshed version to drive higher engagement.

Quarter 2 2025 Email Campaign

Tri-Fold Mailer - Front
Long Term Inactive Email
Happy Path Summary
Medium Term Inactive Email
Tri-Fold Mailer - Creative Test - Back
Tri-Fold Mailer - Back
Happy Path Reminder
Tri-Fold Mailer - Creative Test - Front
Super Long Term Inactive Email
Unhappy Path Summary

Previous Year of Quarterly Campaigns

Every quarterly campaign's short term email for the past year
Every quarterly campaign's printed tri-fold design for the past year