Senior Thesis: Hinoé

Hinoé is the senior thesis project for my bachelor's degree—a sustainable soap brand I created in dedication to my mother. The name 'Hinoé' combines the first letter of my first name, Helen, with a simplified form of my middle name, Inoue. Inoue was also the name of my great-grandmother, and the brand was inspired by a desire to honor the women in my family.

I worked on this project over the course of a full year, taking it from initial concept development to multiple final deliverables. I created the visual identity and a comprehensive style guide, which served as the foundation for the packaging design across six distinct products.

The goal of this project was to create a brand that minimizes environmental impact through thoughtful design and responsible packaging. The final deliverables utilizes 100% plastic-free packaging and recyclable materials across all product lines.