Portfolio/Chobani Rebrand Project

Chobani Rebrand Project

Advertising, Illustration, Motion Graphics, Packaging Design, Web Design

A whimsical reimagination of Chobani featuring illustrated elements and a new flavor launch concept, developed through iterative design processes.

Role

DesignerIllustrator

Deliverables

Animated Instagram StoryMagazine Advertisement

For this project, I reimagined the Chobani brand through the launch of a fictional new flavor. I wanted to feature natural, hand-illustrated aesthetic infused with whimsical elements. The final deliverables include an animated Instagram Story and a magazine advertisement.

Option 1Option 2
Ad layouts
Option 3
Option 4
Ad options and animated Instagram Story