Portfolio/**BLACKPINK** x *MISSHA* Digital Web Campaign

BLACKPINK x MISSHA Digital Web Campaign

UX/UI, Visual Identity, Web Design

A comprehensive web design project featuring brand collaboration research, user experience design, and responsive website development.

Role

Brand DesignerUX Designer

Deliverables

Desktop and Mobile WebsiteSocial Media AdUser ResearchWireframes

This project involved designing mobile and desktop versions of a website for a brand collaboration. The final presentation shows the initial research and persona development, as well as user journey mapping, preliminary wireframes, and style tiles. The projects final deliverables are desktop and mobile mockups, along with a coordinated social media ad.

Intro
Project overview and goals
Persona
User journey map
Copy deck
Project overview, persona, user journey map, and copy deck
Mobile wireframes
Desktop wireframes
Initial wireframes for mobile and desktop website layouts
Style tile explorations
Style tile explorations
Complete desktop and mobile website designs
Final desktop and mobile website designs
Instagram sponsored ad
Instagram sponsored ad